Facebook Deals Being Shut Down, 4 Months After Launch

Facebook has announced it is shutting down Facebook Deals, 4 months after launching the feature in select U.S. cities. The announcement comes just 3 days after we reported that Facebook Places, which was closely linked to Deals, is being shut down.

“After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks,” a company spokesperson told Reuters. “We think there is a lot of power in a social approach to driving people into local businesses. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.”

Facebook initially planned to keep the feature going, with available deals appearing in your News Feed once you tagged your location in a status update. It seems that Facebook Deals never really took off in the same way as other daily deals services such as Groupon and LivingSocial. However, this could be simply a bump in the road for Facebook when it comes to daily deals — the social network could have taken some important lessons away from this experiment and may move back into the daily deals space at a later date. Who knows, but right now it is closing the doors.

This is the latest in several big announcements that Facebook has made this week. On Tuesday, the company rolled out new tools and features to help you gain more control over how you share content. Earlier Friday, Facebook revealed changes that are being rolled out to its photo-sharing feature.

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3 Responses to Facebook Deals Being Shut Down, 4 Months After Launch

  1. TIGGERBOBCAT says:

    FACEBOOK IS THE HOT-TIST THING THAT EVER HIT THE INTER-NET OF ALL TIMES , IT IS BETTER MSN!!!!!  , WHY SHUT DOWN A VERY GOOD THING THAT WORKS VERY VERT  WELL
    THATS NOT EVEN FAIR TO US , NOT WHAT NOW !!! YOU AT FACEBOOF WAKE-UP!!!!!!!!!

  2. jaimed says:

    why is it not a surprise for me? oh well, google offer will suffer the same fate, just not on the same short time as FB…

  3. Delaine says:

    too much hype about nothing… ended to nothing, just being social doesn’t amount to anything, FB this, Google that, why they would not just stick to their competencies is beyond me….