REPORT: Zynga Planning Mid-November IPO

Zynga is said to be planning to hold its long-awaited IPO in
mid-November. The social gaming company may begin to trade on the stock market the week before the U.S. Thanksgiving holiday on
Nov. 24. This falls in line with a previous report which suggested that the IPO will take place next month. Reuters cites two sources as saying that Zynga’s plans may change and that the IPO may take place later.

We reported in early July that the company had filed for its IPO, at which point it said it was looking to raise $1 billion from selling shares on the stock market. Earlier this month, Zynga revealed it has decided to list its shares on the Nasdaq stock exchange under the ticker symbol “ZNGA.”

The company’s social games have hundreds of millions of players. At the time of the IPO filing, Zynga’s games had 232 million monthly active users, with 60 million people playing its games every day. “CityVille,” Zynga’s most popular game, is being played by 55.2 million monthly active users on Facebook.

Zynga said in an updated IPO filing last month that the chances of it holding an IPO had dropped to 75 percent due to market volatility, while the company’s profits in the three months to June 30 dropped by more than 90 percent from the previous quarter. Zynga made several acquisitions during those 3 months and approximately 600 staff were added to the payroll, so that may account for the dip in profits.

The first major game Zynga released this year was “Empires & Allies” and it has followed the release of the social combat game by launching “Adventure World” along with “Mafia Wars 2.” Several of Zynga’s games are now available to play on Google+, including “Zynga Poker,” “CityVille” and “Mafia Wars 2.” Meanwhile, the company unveiled several upcoming games at a press event earlier this month including Facebook games like “CastleVille” and new mobile versions of games including “Zynga Poker” and “Words With Friends.”

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