YouTube Expands NextUp Program, Seeks Chefs And Trainers To Participate

YouTube has revealed it is expanding its NextUp program. The video-sharing service is launching 2 new YouTube Next Creator Programs to help content creators boost their careers: YouTube Next Chef and YouTube Next Trainer.

Each of the programs will have 16 participants, who will have the chance to take part in a three-month class held using Google+ Hangouts. The chefs and trainers will each receive equipment worth over $4,000, filming and editing lessons, guidance from industry leaders and over $10,000 worth of promotion for you and your channel on the video-sharing service.

If you are selected to take part in the YouTube Next Chef program, you’ll have the chance to develop your filmmaking skills to help your cooking videos stand out above the crowd. The program will be hosted by Shea Hess of the Hungry in Brooklyn channel. She explains a little more about the program in this video:

The YouTube Next Trainer program will help fitness trainers who are selected to participate develop their filmmaking talents to create more effective fitness videos. The program is hosted by Sarah Dussalt of SarahsFabChannel.

If you are an existing YouTube partner from Australia, Canada, India, Ireland, New Zealand, South Africa, the U.K. or the U.S. and you’re interested in participating in either program, you can find out official rules and details on how to apply for each at their respective channels: Next Chef and Next Trainer. YouTube will reveal those who have been selected to take part in each program on Nov. 9.

YouTube launched the NextUp program back in March to help develop the skills of the next generation of stars on the video-sharing service. Rather than finding new talent, the initiative is designed to invest in rising stars who are creating interesting content.

The program was initially limited to those who were living in the U.S. and it’s interesting to see that the expanded program is focusing on developing the skills of those who are creating specific types of content. The fact that the classes are being held on Google+ using Hangouts (which were recently updated to allow more than 10 people to view an On Air hangout at the same time) is an interesting use of the platform — perhaps we will begin to see more classes being taught using the group video chat feature in the future.

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