Business

STUDY: Why We Unlike, Unfollow and Unsubscribe from Social Networks

Sometimes knowing what not to do can be just as important as knowing what to do. For instance, a study recently released by ExactTarget and CoTweet, titled The Social Breakup, examines why consumers unsubscribe, unfan and unfollow companies on Facebook, Twitter and email. Finally, a study to prove that we're tired of spam. Based on studies from 1500... Read more »

Socialware Receives $3M to Keep Social Networking Clean

Socialware When a middleware company like Socialware receives an additional $3 million in funding from existing venture capitalists, you know they're doing something right. Socialware helps businesses tied down by communication regulations to integrate social media into their business model while remaining compliant to any standards. The bulk of Socialware's clientele come... Read more »

Crowdynews Twitter Feed Comes to Bigtime Chicago Paper

Crowdynews Solving the problem of displaying comments on a Web page while keeping the commentary relevant and G-rated, Chicago newspaper The Daily Herald recently added Crowdynews to its website. With Crowdynews, playing moderator is a thing of the past. Crowdynews, an aggregation social media tool, collects Twitter feeds relevant to a particular topic (or article in this... Read more »

Marketers Could be Expecting More Returns from Social Media in 2011

emarketer-logoA It's could take more than popularity to get marketers to invest in the coming year, according to eMarketer. The metrics used to calculate returns on investment are shifting the importance away from things like site hits and comments posted to more solid results, like conversions and revenue generated. Up to now, traffic on a site has been the deciding factor... Read more »