Twitter Acquires Social Search Technology Firm Julpan

Twitter has acquired Julpan, a company that analyzes how people share information and content on the social Web and surfaces relevant and interesting content for its users. Financial terms of the acquisition have not been disclosed.

As a result of the acquisition, Ori Allon, founder and CEO of Julpan, has become Twitter’s director of engineering. Julpan helped deliver fresh, relevant content from across the social Web to users, so it seems as though Twitter will use the Julpan technology and team to help it surface more relevant content for its more than 100 million monthly active users, perhaps (and I’m speculating here) as part of a top tweets section accessible from the timeline.

Here is the full note that Allon posted on the Julpan website:

I am very proud to announce that Julpan has been acquired by Twitter.

We founded Julpan more than a year ago. In that time we’ve created innovative, early-alpha-stage search technology that analyzes social activity across the Web to deliver fresh and relevant content to users.

Twitter houses an industry-leading engineering team that is tackling some of the Internet’s most interesting opportunities. With more than 230 million Tweets per day on every subject imaginable, Twitter gives us a chance to make an even greater contribution toward instantly bringing people closer to what is most meaningful to them. We look forward to joining forces with Twitter’s engineering team to explore how we can best integrate and optimize Julpan’s innovations.

I’d like to personally thank the talented engineers, architects and designers of Julpan. I couldn’t have asked for a better group of people with whom to invent some of the world’s best social search technology.

Ori Allon, Director of Engineering, Twitter (former Founder & CEO of Julpan)

Allon previously worked at Google, which acquired his “Orion” thesis. While at the search giant, he led a team of search quality engineers that integrated the technology and algorithms he described in “Orion” into the Google search engine. This makes the Julpan acquisition appear to be as much about acquiring talent as its technology.

This is the latest in a series of acquisitions Twitter has made this year. In May, it acquired TweetDeck and Web advertising company AdGrok. It acquired social media aggregator BackType in July and social discovery tool Bagcheck last month. With this latest acquisition, it seems the social network is not letting the cash it raised in a recent funding round (rumored to be as much as $800 million) fester in the bank.

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