REPORT: Klout Raises $30M At $200M Valuation

It seems that a change in how Klout determines your social influence score has not dampened investors’ enthusiasm for the social influence measurement service, as it is said to have raised $30 million at a
$200 million valuation.

Kleiner Perkins has led the funding round, according to Business Insider, with participation from Institutional Venture Partners. In the
3 years since Klout launched, it has raised $10 million in total from Kleiner Perkins, Greycroft Partners, ff Asset Management and angel investors.

Apparently, investors are keen to grab a stake in Klout due to its intention to act like credit scores for the Web. For instance, the service offers perks through its Funny or Die partnership - it also offered Spotify memberships to those with a high enough Klout Score.

Klout measures your social activity and how people are engaging with your actions across several social media services. In addition to Facebook, Twitter and YouTube, the service can measure your activity on Google+ (which it added support for in September), Foursquare (which it integrated with in August), LinkedIn (which was added to Klout in June) and several other services. The company recently opened up access to its Topic Pages to help you understand who is most influential about specific topics, while more than 100 million people now have Klout Scores.

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